There are many advantages to picking a niche.
Even though, I think newbies shouldn’t worry about picking a niche right now.
Picking a niche eventually has some pretty awesome advantages to your future career as a copywriter.
Choosing a niche can be tricky.
If you’re like me, you probably have a lot of interests and you’re not sure if you want to be tied down to any one of them.
Some of my interests and hobbies include:
- Website Development / Coding
- Food & Wine
It’s a wide range of interests and I don’t really want to give up one at the expense of another.
What do you do?
Well, you could just NOT pick a niche.
But, eventually you might want to. It just makes your work as a copywriter so much easier.
Your Marketing Becomes Easier
Your marketing efforts are easier because you have a portfolio of stuff for that industry.
Imagine going to a company in the Dog Food industry, with knowledge of the Dog Food industry, with research about what clients want and need and understanding enough about the industry that you can easily communicate with them.
You would stand out to that company more than a new copywriter who just “wants to help anyway they can.”
And therefore, if you’re a new vs a seasoned vet, your marketing attempts will be different.
Instead of saying you’re a “copywriter,” you stand out in a crowd of copywriters by saying you’re a “copywriter that specializes in the Dog Food Market.”
Your Writing Becomes Easier
You already did research on the prospects that you’re selling to, the industry as a whole. You have some samples in your portfolio that shows you’ve been working in this industry for quite some time.
You don’t have to do a lot more research in the industry unless you notice certain trends are changing.
And because you have an idea of the desires, problems, concerns of the Dog Food market audince, it makes writing new copy much easier.
And the more you do in the Dog Food industry, the easier it gets over time.
The easier it gets to write for one industry, the more work you can pick up.
The more work you can pick up, the more money you can ultimately make.
You Can Command Higher Fees
And the two advantages above naturally flows to this final advantage.
You can command higher fees.
Not only can you do more work, but you will be seen as an expert in this industry and you’ll be able to ask for more money than the generic copywriter that doesn’t have a lot of experience in the Dog Food industry.
So, being able to take on more work might not get your amped up, but being able to take on less work, for the same or more money, should get you pretty jazzed.
You probably have a lot of interests and you are looking for experience.
But, if you have enough experience and you enjoy working for a specific industry:
- you like to the clients you work with in that industry
- you have fun writing in that industry
- you enjoy learning about the industry
Start thinking about making that “your” expertise.
You’ll stand out in a crowd and pretty soon, you’ll be able to make as much money as you want.
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